A rare career opportunity!
Iconic Wineries of British Columbia (IWBC)* is a suite of six prestigious estate wineries, owned by Anthony von Mandl O.C., O.B.C. Each estate meticulously produces wines which represent unique expressions of differing sites in the Okanagan Valley. Each has its own consumer-relevant brand personality and wine range, based on contemporary, cool-climate (esp. Bordeaux/Burgundy) varieties at key price points.
‘First among equals’ in the IWBC group is Mission Hill Family Estate. With 35 years of uncompromising commitment to innovation and excellence (five times awarded winner of Canadian Winery of the Year), Mission Hill is Canada’s pre-eminent fine wine producer. By any measure, its top estate wines are at the forefront of Canada’s international reputation. https://www.missionhillwinery.com/
The common purpose, of each winery in the IWBC group is to produce individual, personality-driven wines that, likewise, can stand alongside the best in the world.
Based in Kelowna, BC, reporting to the President, Anthony von Mandl, the Vice President Marketing will be a key member of the Executive Leadership Team. This new role calls for an experienced, dynamic and visionary leader who will create, develop and lead marketing strategies and their implementation for each of the Iconic Wineries in the Canada, USA and key international markets.
To be the successful applicant for this position you will need to demonstrate formal wine marketing expertise and an intuitive ability to connect and engage directly with diverse consumer profiles. Digital and DtC marketing proficiency are essential. You will enjoy “living your brands” – this naturally requires outstanding communication skills, through which you inspire your team and others with your values, initiatives and compelling brand stories.
Your career will demonstrate that you are: an excellent strategic thinker, motivated, commercial, creative and entrepreneurial and with a deep understanding of luxury wine brands.
You will have a relevant university degree and a minimum of 10 years wine marketing and brand management experience, in leadership roles. During this time, you will have established effective personal and commercial relationships in key markets, attested by the successful positioning and sales of your brands. International, luxury/fine wine marketing experience would be an advantage
This is rare career opportunity for a proven marketing professional to join a dynamic international team and create something exceptional: utilising outstanding resources to lead the process of further establishing this suite of luxury Canadian brands in the domestic and international marketplace.
An attractive remuneration package will be offered to the successful candidate, (in addition to Canadian immigration support and family relocation to BC, if appropriate).